A UX designer and a UI designer are both responsible for how a product looks and performs, but that doesn’t mean they do the same thing. However, the roles do complement each other, enhancing and streamlining the consumer experience.
A UX (user experience) designer studies the behaviour of a user to improve their experience with a digital product. The overarching aim is to deliver a user journey that’s straightforward and enjoyable. They employ a “human-first” take on product design.
A UI (user interface) designer, on the other hand, focuses on the way a user navigates a product – whether that’s an app or another type of software. They make sure the look and layout, and interactivity, is optimised for effective, enjoyable use.
As you can see, there’s some heavy overlap between UX and UI designers, but an organisation needs both for optimal product design.
User experience encompasses all aspects of the end user’s interaction with the company, its services, and its products.
At a time when your users are extremely tech-savvy, rolling out a design that responds to their needs and expectations means the difference between gaining a brand advocate and having someone delete your product from their device. A product that is visually-appealing and easy to use keeps customers satisfied, so they come back for more – instead of getting frustrated.
Organisations shouldn’t ignore UI or UX design; both are essential for an optimised appearance and experience. Without skilled designers in tow, you run the risk of users becoming lost or confused when using your product. And you run the risk of falling way behind the competition.